https://mattedwardsconsulting.com/blog daily 0.75 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1651405583578-5JXBNB6EIHIJOV3I9QWX/TVS_Cannaray_Launch_AGENCY_087.jpg blog https://mattedwardsconsulting.com/blog/ten-games-like-blue-prince-myst-riven-obra-dinn-broken-sword-amp-the-witness monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/c2b16541-c8b5-4f58-8142-5fece9fdcf7a/2+-+BP.webp blog - Ten Games Like Blue Prince, Myst, Riven, Obra Dinn, Broken Sword & The Witness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mattedwardsconsulting.com/blog/financial-times-super-bowl-to-showcase-unlikely-revival-of-30-second-tv-ad monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/b5ea4bdc-10ee-4312-a726-6dd1bc6e6645/FT+Crop.png blog - Financial Times - Super Bowl to showcase unlikely revival of 30-second TV ad - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mattedwardsconsulting.com/blog/bbc-worldwide-how-big-tech-has-reinvented-the-tv-commercial monthly 0.5 2026-02-18 https://mattedwardsconsulting.com/blog/sky-news-how-big-tech-has-reinvented-the-tv-commercial monthly 0.5 2026-02-18 https://mattedwardsconsulting.com/blog/getting-to-the-point-podcast monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/a7994d49-3b17-4219-880c-9e0fb4f0edc4/GTTP2+Card.jpg blog - Getting to the Point Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mattedwardsconsulting.com/blog/winter-is-coming monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/6ea68c9d-a27a-4603-a82f-fcad78f254c2/1495474029-game-of-thrones2.png blog - Winter is Coming - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mattedwardsconsulting.com/blog/race-to-the-stones-running-100km-in-a-day monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/9ce8f103-cf85-496e-92b0-d9c609baa11c/Start.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/5cf56ade-1c3b-4f30-9d54-912ad072be8f/Start+2.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Setting off in the drizzle. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/4e2241f2-adc1-4555-acff-e837e336629c/Field+of+Dreams.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out The ‘field of dreams’ https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/8380eb53-1d29-468e-84f6-25fcca2693d7/By+river.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Along the river - the muddiest part of the course. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/5e632222-4fd2-468b-b0e9-e5862d07bb64/Hurting.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Type two fun. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/b13a20c4-9396-4157-8023-20bea7a84069/Wide+fields.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out The countryside along the route is beautiful throughout the race. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/5edcf3ff-34fd-4b8f-972f-06cfda363692/Cow+parsley+track.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/9915a543-2f87-4597-9403-ceed296c91ab/Hill+Mum+Dad.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Greeting my parents - surprise additions to the support team. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/79cf8455-d946-4255-86e6-4681726f83ea/Sunset+stones.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out Timing my arrival at the Stones for a sunset photo opportunity. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/7bec2830-7f1c-48f9-a453-c55747b58b5a/Finish.JPG blog - Race to the Stones 2021. Running 100km in a day. - Make it stand out 100km. Done. https://mattedwardsconsulting.com/blog/want-a-great-campaign-follow-mr-benn monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/64074f5f-2758-45e3-9da9-af4d3fe0a4d5/mr_benn_01-089d834.jpeg blog - Want a great ad campaign? Follow Mr Benn. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://mattedwardsconsulting.com/blog/publics-interest-in-christmas-advertising-plummets-35-in-a-year monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1606388970775-6NUV3QH4P54JEZURQNX7/4.png blog - Public's interest in Christmas advertising plummets 35% in a year. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1606385277918-2YFIMVD4QDDQQI37I31Q/Xmas20basket.png blog - Public's interest in Christmas advertising plummets 35% in a year. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1606385329491-KW75CGMRYXWJHPB769IU/Xmas20all.png blog - Public's interest in Christmas advertising plummets 35% in a year. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1606385384654-4GUIW34WZ0RQIUGWA8J2/Xmas20exclJLS.png blog - Public's interest in Christmas advertising plummets 35% in a year. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1606385415531-3I38WFXTB9PR860IEDT1/Xmas20JL.png blog - Public's interest in Christmas advertising plummets 35% in a year. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1606385440707-ORCXG1K9CY3OW4JG54FC/Xmas20Kevin.png blog - Public's interest in Christmas advertising plummets 35% in a year. https://mattedwardsconsulting.com/blog/guns-butter-and-the-new-avon-campaign-b6yt9 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1601306820594-EOW6XI3VW4JYR5U5OVC4/Screenshot+2020-09-28+at+16.26.33.png blog - Guns, Butter and the new Avon campaign. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1601304618017-MM0JC0E35ZKE5NV9H6EU/Guns+and+Butter.png blog - Guns, Butter and the new Avon campaign. https://mattedwardsconsulting.com/blog/the-extraordinary-numbers-behind-lockdown-tv-viewing monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1595852360210-C3BAH0NMAK2K0UJ8SPFT/NormalPeople.jpg blog - The Extraordinary Numbers behind Lockdown TV Viewing https://mattedwardsconsulting.com/blog/understanding-human-risk monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1594638946603-OS779CA7NYIJJ25744GO/Screen-Shot-2019-10-07-at-19.33.43.png blog - Understanding Human Risk https://mattedwardsconsulting.com/blog/twenty-useful-numbers-for-2020-how-coronavirus-has-changed-them monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1593433712698-O81TCMHNBEL92GIW7356/image-asset.jpeg blog - Twenty Useful Numbers for 2020 - Updated Post-Coronavirus https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1593433916713-FWTH62WZN2SLMIZP3DG9/image-asset.jpeg blog - Twenty Useful Numbers for 2020 - Updated Post-Coronavirus https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1593433441441-C7CG16RXZW969A9UV4C7/rishi.jpg blog - Twenty Useful Numbers for 2020 - Updated Post-Coronavirus https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1593433332040-Q03IXSRQYQU1DS65XAL5/voxi.jpg blog - Twenty Useful Numbers for 2020 - Updated Post-Coronavirus https://mattedwardsconsulting.com/blog/how-do-you-become-a-non-exec-director-when-youve-never-been-a-non-exec-director monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1588248360290-4987LAQO0YWAS9AO7TOL/image-asset.jpeg blog - How do you become a Non Exec Director (when you've never been a Non Exec Director)? https://mattedwardsconsulting.com/blog/burger-kings-mouldy-burger-is-the-wrong-kind-of-brave monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1582283585222-JY1HTP93IVIZMGTUSPGX/BK.jpg blog - Burger King's Mouldy Burger is the wrong kind of brave https://mattedwardsconsulting.com/blog/battle-of-the-bookmakers-how-to-win-euro-2020 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1580221819401-X8OKFL1N39B8CY618NC6/Euro+2020.jpg blog - Who will win Euro 2020? The battle of the bookmakers. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1580221402887-44SAY2ER28QY80WK7T97/Betfair-04-20140604025843584.jpg blog - Who will win Euro 2020? The battle of the bookmakers. An awesome, table-tennis playing Octopus helped Betfair to success in the World Cup https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1580221547135-ZQSBQ71PE5IKSAO11PD5/image-asset.jpeg blog - Who will win Euro 2020? The battle of the bookmakers. *We repeated the use of striking visual equity a few months later, by putting horses inside rally cars for Betfair’s Tap Tap Boom Cheltenham campaign. https://mattedwardsconsulting.com/blog/twenty-useful-numbers-for-2020 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1578316708767-LXO0DNIC5YX2YXOHRYZW/image-asset.jpeg blog - Twenty Useful Numbers for 2020 https://mattedwardsconsulting.com/blog/whos-really-winning-the-christmas-advertising-battle monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574343518240-JP8C3OBNG60Z48ZSOVTN/Edgar.png blog - Who's really winning the Christmas advertising battle? https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574343516513-6XZYQOVEE12EE1PPJELR/Kevin.jpg blog - Who's really winning the Christmas advertising battle? https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574342888644-I0KIJNX7TA7J27SZRNR5/Top+5+without+JL.png blog - Who's really winning the Christmas advertising battle? https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574342933899-VPUU3U3O4J55TCMRJXSB/JL.png blog - Who's really winning the Christmas advertising battle? https://mattedwardsconsulting.com/blog/how-to-use-google-trends-for-marketing-insight-part-two monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574249615025-POCZ7N3KHUCG6GMVWSBA/Christmas+pudding.jpg blog - How to use Google Trends for Marketing Insight - Part Two https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574249633409-VR2XAPCBKB555QZPG8LT/Bitcoin.jpg blog - How to use Google Trends for Marketing Insight - Part Two https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574248794046-NT1K9GXTXGW17FLYHUNA/When+do+people+buy+Christmas+puddings.png blog - How to use Google Trends for Marketing Insight - Part Two https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574248875349-3UAY2OCYCMW1WDN6A4FN/Tik+Tok.png blog - How to use Google Trends for Marketing Insight - Part Two https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574248941622-5S5UUXOV0TZ8E1J9HMAI/Vegan+Diet.png blog - How to use Google Trends for Marketing Insight - Part Two https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574249174565-O5L8WNSAP1PCWDDXX173/Bitcoin.png blog - How to use Google Trends for Marketing Insight - Part Two https://mattedwardsconsulting.com/blog/2016/3/2/shirow-3d9fk monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574203918496-1Z9Q2A8K41A9LO0K5QR4/Ben+Haenow.jpg blog - How to use Google Trends for marketing insight - Part One https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574204037163-AULCMPRP6TRRFXPYTCEG/I%27m+a+Celebrity+camp.jpg blog - How to use Google Trends for marketing insight - Part One https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574157611752-XFP6EFMK25HEMNDKUIBH/Google+Trends+X+Factor+v+I%27m+A+Celebrity.png blog - How to use Google Trends for marketing insight - Part One https://mattedwardsconsulting.com/blog/pvzjbz9dj6u52b2wisfbo19h8fmz00 monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1579866040521-S1XSG9VAOP4CSQHI0351/Tom+Cruise.jpg blog - Production costs: why 12.5% is the magic number Might it be better to show our advertising 4% fewer times if Tom Cruise is now starring in it? https://mattedwardsconsulting.com/blog/category/Marketing+Strategy monthly 0.5 https://mattedwardsconsulting.com/blog/category/Advertising+%26+Creative monthly 0.5 https://mattedwardsconsulting.com/blog/category/Statistics monthly 0.5 https://mattedwardsconsulting.com/blog/tag/2020+predictions monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Gambling monthly 0.5 https://mattedwardsconsulting.com/blog/tag/creative+work monthly 0.5 https://mattedwardsconsulting.com/blog/tag/ultra-running monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Euro+2020 monthly 0.5 https://mattedwardsconsulting.com/blog/tag/X+Factor monthly 0.5 https://mattedwardsconsulting.com/blog/tag/running monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Christmas+pudding monthly 0.5 https://mattedwardsconsulting.com/blog/tag/house+prices monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Advertising monthly 0.5 https://mattedwardsconsulting.com/blog/tag/I%27m+A+Celebrity monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Google+Trends monthly 0.5 https://mattedwardsconsulting.com/blog/tag/manmade monthly 0.5 https://mattedwardsconsulting.com/blog/tag/green monthly 0.5 https://mattedwardsconsulting.com/blog/tag/nature monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Bitcoin monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Vegan+diet monthly 0.5 https://mattedwardsconsulting.com/blog/tag/2020+adspend monthly 0.5 https://mattedwardsconsulting.com/blog/tag/2020+digital+adspend monthly 0.5 https://mattedwardsconsulting.com/blog/tag/2020+adspend+predictions monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Tik+Tok monthly 0.5 https://mattedwardsconsulting.com/blog/tag/Poundland monthly 0.5 https://mattedwardsconsulting.com/blog/tag/marketing monthly 0.5 https://mattedwardsconsulting.com/blog/tag/new+campaigns monthly 0.5 https://mattedwardsconsulting.com/blog/tag/2020+economic+predictions monthly 0.5 https://mattedwardsconsulting.com/blog/tag/race+to+the+stones monthly 0.5 https://mattedwardsconsulting.com/bio daily 1.0 2026-02-12 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/c4d61f7e-3013-4978-9aba-c2c924cac7b1/ME+LinkedIn+Pic.jpg bio https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1626279674322-IDVJ2ISKVRME7KRYL9DH/Screenshot+2021-07-14+at+17.20.53.png bio - Matt Edwards I’m the founder of New Brand Futures. We form small, bespoke teams of senior people to work directly with founders, CMOs and brand teams. Visit www.nbf.works to see more. I’m also an occasional advertising and marketing commentator (FT, BBC, Sky) and a mid-life crisis ultra-runner. I have over 25 years of advertising and marketing experience including eight years as CEO of a top ten, private equity owned communications group. Career highlights include winning the Marketing Society Grand Prix, leading creative agency WCRS to Agency of the Year and working with and learning from some of the best in the business. Along the way, I’ve led many successful teams, which have delivered transformative results for a wide range of brands and businesses. My approach to solving problems was founded back in my university days when I studied PPE (Philosophy, Politics & Economics) at Oxford. I learnt that however complex things may seem at the outset, they can usually be broken down, simplified and made easier to understand. This approach has served me well in the world of marketing, where many people seem determined to make things more complicated than they need to be. Marketing should be rigorous and evidence-based, but it should not be complicated or confusing. Simplicity is genius! If you’d like to connect, you can get in touch on LinkedIn via the icon at the foot of this page. Or say hi on my Instagram feed if you’re into running. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1626279674322-IDVJ2ISKVRME7KRYL9DH/Screenshot+2021-07-14+at+17.20.53.png bio - Matt Edwards I’m the founder of New Brand Futures. We form small, bespoke teams of senior people to work directly with founders, CMOs and brand teams. Visit www.nbf.works to see more. I’m also an occasional advertising and marketing commentator (FT, BBC, Sky) and a mid-life crisis ultra-runner. I have over 25 years of advertising and marketing experience including eight years as CEO of a top ten, private equity owned communications group. Career highlights include winning the Marketing Society Grand Prix, leading creative agency WCRS to Agency of the Year and working with and learning from some of the best in the business. Along the way, I’ve led many successful teams, which have delivered transformative results for a wide range of brands and businesses. My approach to solving problems was founded back in my university days when I studied PPE (Philosophy, Politics & Economics) at Oxford. I learnt that however complex things may seem at the outset, they can usually be broken down, simplified and made easier to understand. This approach has served me well in the world of marketing, where many people seem determined to make things more complicated than they need to be. Marketing should be rigorous and evidence-based, but it should not be complicated or confusing. Simplicity is genius! If you’d like to connect, you can get in touch on LinkedIn via the icon at the foot of this page. Or say hi on my Instagram feed if you’re into running. https://mattedwardsconsulting.com/contact daily 0.75 2025-10-06 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/1574357870791-UMDQZUKG3ZNZN73YF4HM/Matt+Edwards+Newest.jpg contact https://mattedwardsconsulting.com/ads daily 0.75 2026-03-03 https://mattedwardsconsulting.com/gamescom25 daily 0.75 2025-08-19 https://mattedwardsconsulting.com/gameslikeblueprince daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/93814e4f-1b4d-41b0-97ee-e34cce26c61a/bluethumb-1750168209221.png Top Ten Indie Puzzle Video Games https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/85d0765e-1cb0-44d4-b591-7bd3de1d8b70/10+-+Animal+Well.jpg Top Ten Indie Puzzle Video Games - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5dc2db6ec0fc5459a715a764/a68fed9a-ce34-4566-aadb-8d2958ebb567/Screenshot+2026-02-18+at+13.44.53.png Top Ten Indie Puzzle Video Games - 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