Understanding Human Risk

The Human Risk podcast has a lot of fascinating and very useful content for marketers and those in creative agencies (particularly strategic planners). Christian Hunt, who I’ve known for many years, has secured an eclectic mix of guests ranging from Dom Joly to Rory Sutherland, Professor Charles Spence to viral cartoonist Eggsy.

Christian and I caught up to discuss creative risk and how this affects the decisions individuals take when managing brands and businesses. The link to this episode is below, along with a number of other episodes that Christian has recommended for the marketing community.

Episode Links

Matt Edwards on Creative Risk & Marketing - good for anyone involved with selecting or approving creative ideas: https://kite.link/Matt

Professor Charles Spence on sensory perception - exploring how the way food and drink is presented to us impacts the way it tastes: https://kite.link/wine

Dr Jill McDevitt - a sexologist explains what the campaigns to get people to wear masks can learn from the campaigns to get people to wear condoms: https://kite.link/sex

Rory Sutherland on compliance and other topics - https://kite.link/rory

Mark Heywood on the impact COVID will have on the creative industries: https://kite.link/creative

Eggsy - on going viral during a pandemic: https://kite.link/viral